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Against crises organizational culture

There is no doubt that to overcome the economic crisis our country is necessary to strongly reduce the public debt. However, this is not enough! We must also and above all that the Italian system is able to make a quantum leap in productivity. To do this we should give the public and private organizations of our country more suited to the needs of today's world in terms of strategic positioning, professional roles and operating systems of operation.
fact, the word crisis (from the greek Krisis) states: "the separation of a series of phenomena or a way of being different from another." This means that the economic and financial events are just the tip of the iceberg of structural changes is marked by such factors as: the abundance and speed of information era of the Internet, the surprising development of technological innovations in each sector, processes of internationalization and globalization of markets and societies, the increase in life expectancy and an aging population, and so on.
The real challenge is organizational, cultural and managerial. It is therefore paradoxical to argue that what they are most needed in the present era is the reference to a wealth of updated and systematic organizational culture allowing the first to interpret the world today and then to identify the most appropriate course of action to address the challenges.
In this perspective, the fourth Italian edition of the volume of Richard L. Daft is an important opportunity. Indeed, the volume will identify in a systematic way the variables that enable organizations to position themselves in an ever changing, providing courses for management development and contains a large number of cases of companies and institutions that have successfully addressed and to successfully respond to organizational changes associated with large and small scale changes in their environment.
short, the current crisis is not only financial, not only revocation of the old ways of thinking about population and traditional ideologies. It is also due to a large deficit in our country of organizational culture. In fact, in Italy have dominated, until not long ago, on the one hand, the positive model of micro-enterprise based on the idea of \u200b\u200b"one man in command" along with the story of the endless potential of informal social relations in industrial districts territorial, and secondly that, rightly or wrongly, the negative impact of public bureaucracies. Today
already much has been done about the spread of cultural models of organizational, managerial and professional more complex and evolved. Nevertheless a long way remains to be done to develop an organizational culture with the times and there is no doubt that the journey should begin by referring to a theoretical knowledge and practical continually updated by universities and business schools.
Here, in our opinion, is the importance of the publication in Italian, and the gradual upgrade of a reference book such as Richard Daft. We look forward to hearing your views, experiences and proposals.

Boldizzoni Daniel and Raoul CD Nacamulli

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Presentation

Book Company Organization Richard L. Daft is now in its fourth Italian edition having had positive feedback from teachers and scholars discipline for the quality of discussion, the students for the clarity of content and business managers and executives to the strong link between theory and practical applications.
distinctive feature of the book is to identify in a systematic and rigorous in terms both simple and the factors that enable successful organizations to cope in an efficient and profitable, to an environment that is constantly changing, becoming increasingly international, competitive, volatile and dominated by new technologies of the Internet era.
The book features examples and references are considered primarily from large U.S. companies consolidated, such as IBM, General Electric, Wal - Mart AT & T, Japan such as Toyota, and as European Philips, France Telecom and Ikea. They are then treated both emerging companies as Amazon.com, Google, MySpace, Facebook and Twitter, both non-profit organizations like the Salvation Army, Red Cross and Save the Children Foundation, organizations and even the world of entertainment and sport like the Rolling Stones and the National Football League.
The new edition of the book maintains a large maximum, the structure that allowed him to penetrate the market having regularly updated and integrated with each chapter the results of the latest research and field work with case studies and examples of current business and good management practices of interest. Particular attention is paid to educational aspects by providing the reader in each chapter test control of learning, refers specifically to concrete cases that allow you to connect the patterns of analysis to organizational practices that is most useful to adopt in different situations, questionnaires checks that allow the user to better understand their guidelines regarding the topics covered.
Even online virtual space is enhanced with new cases, support material, links to useful sites regarding the contents and teaching methods, in order to offer even more opportunities to university students and post-experience and the teachers.

AUTHORS: Richard
L. Daft is Brownlee O. Currey, Jr. Professor of Management at the Owen Graduate School of Management at Vanderbilt University. Expert in organizational behavior and organization design, is among the most quoted academic in the economy and business and author of 12 books and numerous articles.
The Italian edition is edited by Daniel Boldizzoni, Professor of Business Administration at the University of Milan IULM, and CD Nacamulli Raoul, Professor of Business Administration at the University of Milano-Bicocca.


STRUCTURE OF SECTIONS ONLINE

- SLIDE BOARD
This section aims to provide students presentations PowerPoint summarizing the main concepts presented in each chapter. The aim is to create a "concept map" that helps to navigate the topics covered in each chapter and the text in general.
- VIDEO LIBRARY
This section is intended as a kind of virtual video store, video through contributions from various sources, aims to provide students with stimuli to better understand the contents of the book and to motivate them to study. Examples of these resources can be movie trailers that are of particular importance and relevance to the topics covered, a sort of organizational annotated filmography and then, or pieces of cartoons that can be interpreted as metaphors for the operation organizations. These pieces of content may also having lessons international faculty on some of the themes proposed in the manual, which on one hand facilitate students who have no way to attend classes and the other, also open up new prospects for students following courses university.
- WEBLIOGRAPHY
In this section are collected in a critical and annotated some of the more interesting resources on the web. Examples of these are the websites of major international organizations from which to draw information about their purpose and their structure, national and international journals in the field of reference and even cartoons that make business, in an ironic way, the climate and the key issues experienced in the enterprise.
- TEST
To enable students to understand at what point are their preparation and provide a useful exercise in view of the examination that will support in this area is to propose their own tests / quizzes relating to each and a final chapter to check the overall skills and knowledge.