There is no doubt that to overcome the economic crisis our country is necessary to strongly reduce the public debt. However, this is not enough! We must also and above all that the Italian system is able to make a quantum leap in productivity. To do this we should give the public and private organizations of our country more suited to the needs of today's world in terms of strategic positioning, professional roles and operating systems of operation.
fact, the word crisis (from the greek Krisis) states: "the separation of a series of phenomena or a way of being different from another." This means that the economic and financial events are just the tip of the iceberg of structural changes is marked by such factors as: the abundance and speed of information era of the Internet, the surprising development of technological innovations in each sector, processes of internationalization and globalization of markets and societies, the increase in life expectancy and an aging population, and so on.
The real challenge is organizational, cultural and managerial. It is therefore paradoxical to argue that what they are most needed in the present era is the reference to a wealth of updated and systematic organizational culture allowing the first to interpret the world today and then to identify the most appropriate course of action to address the challenges.
In this perspective, the fourth Italian edition of the volume of Richard L. Daft is an important opportunity. Indeed, the volume will identify in a systematic way the variables that enable organizations to position themselves in an ever changing, providing courses for management development and contains a large number of cases of companies and institutions that have successfully addressed and to successfully respond to organizational changes associated with large and small scale changes in their environment.
short, the current crisis is not only financial, not only revocation of the old ways of thinking about population and traditional ideologies. It is also due to a large deficit in our country of organizational culture. In fact, in Italy have dominated, until not long ago, on the one hand, the positive model of micro-enterprise based on the idea of \u200b\u200b"one man in command" along with the story of the endless potential of informal social relations in industrial districts territorial, and secondly that, rightly or wrongly, the negative impact of public bureaucracies. Today
already much has been done about the spread of cultural models of organizational, managerial and professional more complex and evolved. Nevertheless a long way remains to be done to develop an organizational culture with the times and there is no doubt that the journey should begin by referring to a theoretical knowledge and practical continually updated by universities and business schools.
Here, in our opinion, is the importance of the publication in Italian, and the gradual upgrade of a reference book such as Richard Daft. We look forward to hearing your views, experiences and proposals.
Boldizzoni Daniel and Raoul CD Nacamulli
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